Online Brand Protection
OpSec’s service capabilities are supported by GenuNet™, our proprietary web-based technology platform. GenuNet automates much of the work process for Internet monitoring and data collection including
- Data mining, filtering, and categorization
- ASP-hosted database
- Analytics & reporting
OpSec’s account team focuses on analyzing the data, prioritizing enforcement actions, and recommending legal and investigative follow-up. OpSec’s account team has significant expertise in the brand protection domain of key industry sectors. OpSec’s account team uses GenuNet to search the World Wide Web and extract relevant data to provide online intelligence regarding brand misuse and product sales.
Online brand protection solutions and services:
- E-Commerce Monitoring - Identify unauthorized product sales on auctions, trade boards, and retail websites
- Intellectual Property Protection - Detect intellectual property infringements of trademarks, logos, and domain names
- Sentiment Analysis – Acquire market intelligence on brand image from blogs, chatrooms, and message boards
- Sales Channel Auditing – Analyze online retailers to monitor vendor performance
- Anti-Piracy - Protect against piracy of digital media content
- Domain Management – Manage and optimize global domain portfolios
- Strategy Development and Program Management - Formulate and execute a proactive online enforcement strategy to minimize product and brand abuse
