RFID Pioneer Larry Kellam Joins GenuOne Board of Advisors

GenuOne, the leading provider of value chain visibility and security solutions, today announced that former Procter & Gamble executive and supply chain visionary Larry Kellam has joined GenuOne's Board of Advisors, bringing more than three decades of leadership and innovation in areas of sales, information technology and supply chain innovation.

In having Kellam join its board, GenuOne adds one of the industry's most respected champions of RFID and Electronic Product Code (EPC) technology. During his final four years as Procter & Gamble's director of B2B supply chain innovation, Kellam spearheaded the advancement of the EPC movement through his membership on the Auto-ID Center at MIT's board of overseers.

"The addition of Larry Kellam to GenuOne's board of advisors is truly a milestone in our company's history," said Jeffrey Unger, president and CEO, GenuOne. "Larry is the ideal individual to provide guidance as we continue to evolve the TraceGuard platform and our mission of creating a middleware solution that helps companies extract the most value from their supply chain."

Kellam retired from P&G in 2003 after 35 years with the company and most recently started Kellam Group, Inc., a consulting group that provides counsel on electronic product code (EPC) implementations - taking companies from the EPC business case through supply chain adoption.

"I am thrilled to be joining the GenuOne board of advisors and assisting the company in furthering its message," Kellam said. "GenuOne's technology and its mission are very synergistic with the work I have done over the past five years; that synergy and the company's strong value proposition made my decision to join its board an easy one."

About GenuOne
GenuOne is the leading provider of security and visibility solutions for both the consumer and technology value chain. The Company's TraceGuard platform is the industry's first unit-level product tracking middleware platform for RFID systems and other tagging technologies, serving industries such as the technology sector, pharmaceutical market and well-known consumer brands. The Company's acclaimed SourceGuard product, meanwhile, is a cost-effective, comprehensive authentication system designed to enable companies to prevent product counterfeiting. GenuOne was founded in 1999 and is privately funded. Investors include Caledonia Capital, Venfin, William Blair & Co. and Delta Asset Management.