GenuOne Hosts Global Conference on Intellectual Property Theft

GenuOne, Inc., a leading provider of brand security technologies to combat counterfeiting, diversion and intellectual property theft, recently hosted a conference of global brand security and intellectual property professionals at its world headquarters. The conference was attended by government and private sector leaders visiting the United States to see what can be learned from American companies fighting counterfeiting, diversion and intellectual property theft. Representatives from the Pacific Rim, Asia, Europe, the Middle East, Africa and South America were in attendance.

GenuOne practice leaders presented their strategies, technologies and implementation plans for combating intellectual property theft throughout the world. The audience consisted of government officials, university professors, lawyers and members of the legislative branch of their respective governments. All were eager to see what new ideas GenuOne had designed and implemented.

Brett Hauser, GenuOne Sporting Goods and Lifestyle Brands Practice Leader, said of the conference, "The fact that so many countries and so many different levels of government and private business were represented shows the global concern for these issues. GenuOne is excited to help around the world to combat the ever growing problem."

The conference was the first step in a long process that will allow private companies like GenuOne to help clients secure their value chain and protect their bottom line. The need is for business and government to work together in securing every aspect of the value chain. GenuOne practice leaders presented the company's ideas and technologies.

One such technology offers instant product authentication through covert and overt markings seamlessly integrated into goods, their packages and shipping crates. When used in concert with handheld readers to verify products, companies are able to build a large defense network. When used in concert with governmental agencies, the defense network grows even further, and counterfeiters, diverters and intellectual property thieves are pushed from mainstream commerce.

The representatives' national programs were organized by the Phelps Stokes Fund and were traveling in the United States under the auspices of the International Visitor Program of the United States Department of State.

About GenuOne
GenuOne systems enable companies to secure their value chain from counterfeiting, product diversion and intellectual property theft in the physical world and on the Internet. GenuOne's portfolio of technologies for comprehensive authentication and tracking of products helps GenuOne's clients minimize price, channel and brand erosion, customer dissatisfaction, and loss in shareholder value. For more information, please visit www.genuone.com.

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