Press Releases - 2009

Internet intelligence delivers strategic insights to guide product launch and distribution of consumer electronics

BOSTON--OpSec Security, Inc., the global leader in anti-counterfeiting and brand protection, conducted a study to identify the impact of Internet trading platforms and social media web forums on the market launch and distribution of consumer electronics products. By monitoring popular B2C auctions, B2B trade boards, blogs and forums, significant intelligence is gained about the emergence of grey and counterfeit markets surrounding the introduction of a product into the global marketplace.

The study focused on Kindle e-readers and the market launch of Amazon’s DX model introduced on June 10, 2009.

Adds to Anti-Counterfeiting Success with Brand Licensing Management

NEW YORK-- Major League Soccer (MLS), the top-level professional soccer league in the United States, has announced an extension of its longstanding partnership with OpSec Security, the global leader in anti-counterfeiting and brand protection, to acquire expanded services for anti-counterfeiting and brand licensing management.

Successful Enforcement of NYC Brands Benefits Consumers, City and Authorized Licensees

NEW YORK--NYC & Company, the exclusive worldwide licensing agent for the City of New York, and OpSec Security, the global leader in anti-counterfeiting and brand protection, have announced a three-year contract extension of their successful partnership to combat counterfeiting of the City’s world famous brands, including NYPD and FDNY. The on-product authentication program is a continuing keystone of NYC & Company’s enforcement efforts to protect the City’s valuable intellectual property.

Study Shows Consumers Enticed by Increasingly Better Electronic Fakes Available on the Internet

OpSec Security, Inc., global leader in anti-counterfeiting and brand protection, surveyed online consumers to assess purchasing behavior toward buying counterfeit electronic goods. 80% of respondents claimed to avoid buying fakes on the Internet, yet 66% were willing to purchase counterfeits when shown offers of convincing fakes. The study finds that online consumers are easily persuaded to overcome their initial inhibition towards buying potentially dangerous counterfeit electronics. High quality and product functionality were identified as two key new factors influencing consumers' purchasing decisions to buy counterfeit electronics online.

BOSTON, MA – OpSec Security, Inc., the global leader in anti-counterfeiting and brand protection, today released a two-year study which shows substantial trends of increased illicit behavior by trade board sellers that offer bulk pharmaceuticals and active pharmaceutical ingredients (APIs) to buyers and intermediaries, and Internet pharmacies that sell drugs directly to consumers.

•    30% increase in online B2B trade board listings of bulk pharmaceutical products
•    65% increase in Internet pharmacies that do not require a prescription or only require an online consultation

Comprehensive Solutions Proven to Aid Brand Owners in Fight Against Counterfeiting, Gray Market Diversion, Digital Piracy, and Brand Abuse

OpSec Security, Inc., global leader in anti-counterfeiting and brand protection, today announced BrandSecure™ Solutions, the world’s only comprehensive suite of technologies and services for integrated physical product security and online brand protection. OpSec’s BrandSecure Solutions are used to secure global brands against counterfeiting, gray market diversion, digital piracy, intellectual property infringements, and brand abuse.

OpSec Security and CMG Worldwide Selected to Launch Authentication Program

I LOVE NEW YORK, one of the world’s most iconic brands, has launched a new authentication program to protect its brand and legitimate brand licensees from the onslaught of unlicensed and counterfeit I LOVE NEW YORK products in the marketplace. The protection program consists of accompanying officially licensed products with new hologram hang tags and labels, which serve as marks of integrity and control counterfeiting. OpSec Security, Inc., a global leader in anti-counterfeiting and brand protection solutions, and CMG Worldwide, a premier licensing company representing celebrity legends and prized brands, is partnering with I LOVE NEW YORK in the authentication program.