Sales Channel Auditing
Sales channel auditing services offered by OpSec Security analyze online retailers and rate their performance on specified criteria and metrics. As a result, companies can proactively identify online partners that are the best match for their sales strategies and product offerings. By targeting favored online retailers, companies can develop a preferred vendor program that maximizes brand exposure and product revenues. In addition, by monitoring vendor performance, companies can better manage their online resellers, track retailers who are leading performers or who are in non-compliance, and strengthen channel relationships.
Online Retail Landscape Analysis
- Profile online retailers according to breadth and depth of product offerings, service delivery, and geographic penetration to identify potential sales partners
- Map online retailers’ product portfolios to determine optimal sites for online channel partnerships
- Rate vendor performance as criteria for preferred vendor selection
Online Channel Management
- Provide market intelligence and visibility into pricing, product placement, and competitive positioning in order to direct online sales strategies
- Track online partner performance and compliance in terms of product availability, pricing structure, shop service and quality
- Implement quantifiable metrics for vendor payment terms and rewards
