Apparel & Luxury Online Brand Protection

Protect Your Apparel & Luxury Brand Online

The illegal sale and unauthorized distribution of apparel and luxury goods on the Internet are major problems for brand owners. Online monitoring enables brand owners to monitor and protect their products, brands, and intellectual property across the Internet.

OpSec’s Internet Monitoring Services Include:

• Reducing Counterfeit Sales on B2C Platforms – Online auction sites and retail Internet exchanges, such as eBay, Amazon, and Craigslist, offer products at the consumer level and provide key channels for the sale of counterfeit apparel and luxury clothing.
  • Identify and terminate infringing listings of counterfeit products. 
  • Conduct test purchases to collect evidence on suspicious goods, and build a case for legal action.

• Cutoff the Supply of Counterfeits on B2B Trade Boards – Exchange platforms, such as Alibaba, offer bulk goods at deep discounts. Often, goods purchased on B2B trade boards are resold on B2C platforms.
  • Removal of listings at the source cuts down the supply of counterfeit and unauthorized products that can end up on auction sites and retail websites. 
  • Investigating linkages of seller activity across platforms is useful in identifying illegal networks selling counterfeits across multiple trade board and auction sites. 

• Remove Traffic Diversion from Infringing Sponsored Links – Rogue sellers misuse trademarks in sponsored link titles to divert traffic to unauthorized websites. Across the top search engines, Google, Yahoo, and Bing, monitoring is used to detect such intellectual property infringements, record WHOIS information, identify contact details of site registrants, and submit takedown requests to ensure consumers are purchasing from authorized websites and resellers.

• Gather Intelligence on Product Sales and Brand Abuse – User-generated content across Web 2.0 forums provide valuable data on product distribution, market demand, sales channels, and availability of knock-offs. The feedback gained enables brand owners to respond to emerging threats, and target risks to product integrity, supply chain security, brand reputation, and sales revenues.