Sentiment Analysis
Sentiment analysis services from OpSec Security deliver Internet intelligence. The Internet continues to grow as a platform for the sharing of knowledge, experiences, and opinions. By monitoring, measuring, and analyzing consumer feedback, companies are better informed to understand market needs, target customer segments, and position against competitors.
OpSec’s sentiment analysis solution provides product, brand, and company insights by analyzing customer opinion and market perception. OpSec analyzes user-generated web content to help clients gain an understanding of how their products are viewed, used, and purchased.
Sentiment Analysis Services
- Tracking collective user opinions and ratings of products and services
- Analyzing consumer trends, competitors, and market buzz
- Measuring response to company-related events and incidents
- Monitoring critical issues to prevent negative viral effects
- Evaluating feedback in multiple languages
A broad spectrum of social networking sites is monitored to identify the relevant user content generating platforms, including:
- Online communities
- Discussion boards
- Weblogs
- Product rating sites
- Chatrooms
- Price comparison portals
- Newsgroups
Selected platforms are mined to retrieve useful quantitative and qualitative data. User content is aggregated, evaluated, and interpreted to provide analysis, insights, and recommendations. Forecasts of product and brand trends are used for market strategy and business forecasts.
Request more information or contact us to speak with an OpSec representative about our integrated brand protection solutions.
