Online Brand Protection Strategy Development
Online brand protection services by OpSec Security offer strategy development and program management. OpSec designs, implements, and evolves online brand protection programs to reach targeted enforcement goals. Online engagements cover services to protect intellectual property, manage online channels, and support strategic pricing structures.
Online Brand Protection Landscape Analysis
- Determine areas of susceptibilities in online brand protection practice areas
- E-commerce monitoring of auctions, trade boards, online retailers, social networking sites, and sponsored links
- Intellectual property protection of web content and domain names
- Sentiment analysis of social networking sites and online communities
- Sales channel auditing of online retailers
- Anti-piracy on P2P networks, sharehosting and videohosting sites
- Domain management of global domain portfolios
- Conduct product and brand risk assessment
- Establish baseline metrics for evaluating program effectiveness
Online Brand Protection Program Design
- Identify and prioritize key areas of concern
- Counterfeiting
- Gray market diversion
- Health and safety risks
- Legal and intellectual property infractions
- Non-compliance (order fulfillment, shipping, etc.)
- Recommend program strategy and components of enforcement program
- What is the level of exposure for each branded product?
- At what price points?
- Who are the sellers?
- Where are they located?
- How are they linked?
- Where do they ship to?
- Which sites are most popular?
Online Brand Protection Program Management
- Define program objectives and metrics
- Create client-specific reports and summaries that reflect key findings and recommendations
- Maintain database for legal evidence
- Establish test purchase recommendations and manage test purchase process
- Provide add-on legal advice and field investigative services
- Identify and communicate client-specific trends proactively
- Report on emerging Internet and industry-specific trends
Online Brand Protection Impact Analysis
- Track program metrics to measure impact of enforcement strategy
- Has there been a reduction in the number of unauthorized online retailers selling targeted products?
- Have there been significant changes in hub/storefront activity?
- Is the average online selling price better aligned to client’s pricing structures (vs. high and low swings)?
- Are there fewer sites selling generics in regions where client still has patent protection?
- Has there been a reduction in the number of postings on trade boards in an effort to cut-off some supply?
- Are fewer sites misusing trademarks in domains, within web content, and in sponsored links?
- Evolve program strategy to address changing needs
Online Brand Protection Technology Platform
OpSec’s service capabilities are supported by GenuNet™, our proprietary web-based technology platform. GenuNet automates much of the work process for Internet monitoring and data collection including
- Data mining, filtering, and categorization
- ASP-hosted database
- Analytics & reporting
As a result, OpSec’s account team focuses on analyzing the data, prioritizing enforcement actions, and recommending legal and investigative follow-up. OpSec’s account team has significant expertise in the brand protection domain of key industry sectors.
