Technology & Electronics
Brand protection is a key challenge for the technology and electronics industry. With nearly $40 billion of legitimate goods moving through the gray market and another $100 billion lost to counterfeiting each year, the technology industry undoubtedly falls victim to brand protection issues. Computer hardware, consumer electronics, and IT goods often come with a profitable street value and high demand that fuels counterfeiting, gray-market diversion, and theft.
Product susceptibilities often begin with component sourcing, and then spread throughout authorized and unauthorized distribution channels. These vulnerabilities are exacerbated by manufacturers’ lack of visibility and control in their supply chains. Anonymous sourcing and distribution of these unauthorized goods has been facilitated by the Internet over the last decade.
Brand protection programs from OpSec Security have proven to help clients navigate through brand protection issues that are inherent to this industry. Furthermore, technology brand owners are burdened with additional costs for the exchange or return of substandard products marked with their brand name.
OpSec offers a total solution to authenticate genuine goods, track them through the supply chain, control unauthorized distribution, and manage intellectual property abuse on the Web.
Brand Protection Solutions for Technology & Electronics Industries
- Product authentication labels with multiple layers of overt security and covert security
- Product tracking aimed at securing the supply chain and identifying gray market diversion and third shift production leakages
- Online brand protection services to protect against trademark infringements and unauthorized merchandise sales on the Internet
- Professional services for strategy development and project management
