Brand Protection
OpSec Security’s Brand Protection solutions enable leading corporations to protect global brands across the supply chain. Brand owners and manufacturers around the world have their products counterfeited every day. Businesses lose billions of dollars each year to counterfeiting.
Legitimate goods are siphoned away from the supply chain and into the fray market. The sale of counterfeit goods in street corners, retail stores, and on e-commerce sties is growing at an alarming rate.
Best practices for brand protection point to companies that coordinate efforts across functions, from executive sponsorship to brand management, from intellectual property litigation to law enforcement.
Each stakeholder plays a vital role in creating an effective brand protection program.
Your Global Partner in Brand Protection
Our experience is based on working with more than 100 brand owners and 30 governments worldwide over the past 20 years. OpSec enable brand owners to:
- Build cost-effective, innovative solutions that apply product security to the product or the packaging.
- Provide secure, multi-layered product authentication solutions that will not be defeated by counterfeiters.
- Develop easy-to-verify product security features for each target audience.
- Instant recognition of overt marks by consumers, and ready identification of covert marks by investigators and law enforcement.
- Provide visibility in the supply chain and reduce the risk of gray market diversion
- Enhance brand image by protection brand names, trademarks, logos, and intellectual property on e-commerce sites.
OpSec is unique in its ability to provide integrated brand protection management solutions across the entire value chain, from authentication a product, to tracking it in the supply chain,
to monitoring its distribution on the internet. OpSec provides you with the products, technologies, and services to fight counterfeiting and support an integrated brand protection program at
each and every step of the way. |